Decorate your store with fancy furnishings, pictures, and fragrances. If you are on a tight budget, you can visit a second hand shop or a flea market, and purchase antique looking furnishings, spruce them up, and place them in your shop.
Change the name of your store. Simply changing the name of your store into a fancier sounding name that includes the word boutique will attract customers that enjoy shopping at boutiques, and more importantly, can pay the prices that boutiques charge. For example, if your store is located in Lebanon, you can change its name to Beirut’s Premier Dress Boutique. Or for a Kenyan shop, how about The Exclusive Kenyan Import Boutique?
Last but not least, this is the most important tip. You need to carry high end wholesale dresses by designers such as Tahari, Jones New York, Calvin Klein, Lauren by Ralph Lauren, and BCBG. High end merchandise can act as a magnet for wealthier women who want to spend money on finer apparel.
Wholesale Products: closeoutexplosion.com
Wholesale Directory: wholesalequest.com
Wholesale Strategies, Tips, and Resources: wholesalecloseoutuniversity.com
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