While many seniors seek to outdo themselves, parents will feel a sense of relief if your shop can offer prom dresses that are elegant while retaining a sense of properness that many designers seem to have forgotten.
You can carve out a niche, and a strong parent following to your boutique, by carrying clothing that can benefit from a balance from the expectations of both parents and seniors.
This actually brings me to another opportunity, and that is to the slightly used prom dress business. While every girl wants to dress in a luxurious manner for this special occasion, not everyone can afford to do so. You can have a profitable business by offering to purchase prom dresses from graduating seniors, dry cleaning them, and then reselling them to next year’s graduating class.
Unique Vintage, located in Southland, California, is actually pursuing this opportunity, as well many other high end vintage shops.
Or you can simply go high end and carry brand new wear by designers such Tahari, Jones New York, BCBG, Calvin Klein, and Lauren by Ralph Lauren.
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276 Greenpoint Ave Brooklyn NY 11222
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Friday 9:00 AM to 4:00 PM
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